Haruka Hirata on Starting Big Love Records & What "Underground Music" Really Is

Big Love Records founder Haruka Hirata recently sat down for an interview with SSENSE, giving insight into how she started the cult record store, what it's like working with Cali Thornhill Dewitt and how she's striving to keep the underground culture alive and real. Hirata also spoke about her opinions of fashion week showmanship, why she thinks Instagram is fake, and why she has the line "DON'T TAG SHIRTS" in the Big Love Records Instagram bio to dissuade influencers from tagging their shirts. ...